Instead of rocks and cones, Soccer players in any one of six neighborhoods in Madrid, Spain can now have a soccer court laser-projected on to any space to play on thanks to Nike’s Sports Spain. Part of a ‘Anytime, Anywhere’ campaign to promote Nike’s FC247 Urban Soccer Shoe, the project invites players to form teams, pick a space in one of the six designated neighborhoods via app or desktop—and Nike will do the rest—dispatching a crane crew and laser team to project a court on the pick up game area.

About The Author