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Future Tense Hypergraphia at the Intersection of Design, Technology and Culture

We Can Only Be the Future

Nike FC247 #MiPista Project Allows Urban Soccer Players to Create Soccer Court with App+Lasers

Instead of rocks and cones, Soccer players in any one of six neighborhoods in Madrid, Spain can now have a soccer court laser-projected on to any space to play on thanks to Nike’s Sports Spain. Part of a ‘Anytime, Anywhere’ campaign to promote Nike’s FC247 Urban Soccer Shoe, the project invites players to form teams, pick a space in one of the six designated neighborhoods via app or desktop—and Nike will do the rest—dispatching a crane crew and laser team to project a court on the pick up game area.


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